- You moved?
- No, I'm moving.
- To where?
- SpaHa.
- SpaHa? Where's that?
- Spanish Harlem.
Gentrification begins with coining a "hip" name -
In Manhattan, that usually consists of
Plucking and stringing along the first syllables,
e.g. Soho, Nolita, Tribeca, etc.
Then telling your prospective renters / buyers,
"It's up and coming neighborhood."
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